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The Sands of Time
The measure of achievement and success must rightfully be balanced by the knowledge that we must pass failure along the way. Education is when you read the fine print. Experience is what you get if you don’t. Experience is therefore the greatest teacher and the greatest leveler. Are we like dust motes along the great path of life, swirling and carried away by the breeze, or do we have a higher calling, a greater destiny? Are we not authors of our own destiny? The type of lives we live, how we live it, and who we have influenced during the tenure of our lifetimes all meld together to determine the type of legacy we leave in the sands of time.

Weathering the storm
Each person has an inalienable choice: submit to life’s myriad challenges or challenge the challenges. No stone begins its life by being smooth, but over the course of centuries, the elements, attrition and abrasion render the stone smooth. Likewise we have to make the stones in our lives smooth. This is done through tireless effort, to mastering the art of giving attention to the tiniest detail, to be unceasingly determined, to developing a multi-faceted outlook and never, never giving up.

Seize the day
In this life, I believe there are no limits. Limits have negative connotations. Don’t set limits, but set targets. Seize the day and seize the opportunities it offers. South Africa is a veritable treasure-house of opportunities. Our constitution decrees that the wealth of this country be shared. We need to work together, white and black, and recognize the endless vista of opportunities that this southern-tipped country offers.

Changing perspectives
We need to change mindsets and realize that mutual distrust of differing cultures, religions, and race groups should be juxtaposed by the understanding that a winning nation is not a divided nation. We need to celebrate our diversity and strengthen our resolve to meet the guiding principles of Batho Pele.

Striving for equity
We need to take ownership of our Broad-based Black Economic Empowerment Act, and find ways to fine-tune its broad strategies within our own spheres of business. We can all in our own way reduce poverty and unemployment and increase our social commitment. A tiny chisel can eventually reduce a megalithic rock to dust. Our potency lies in our ability to muster our collective forces to work towards the goal of equity. Our economy remains polarized. Millions of people while enjoying the fruit of political freedom have not enjoyed the sweet nectar of economic liberation.

Taking up the struggle
KZN Oils has struggled against divergent forces over the past decade to establish itself as a successful BEE venture. We have done just that. We are constantly expanding and growing, we are diversifying our field of operations and we are employing people and equipping them with skills to make them substantially employable. We have a professional staff and work ethic geared towards client satisfaction. We constantly engage people who share our vision and we are gratified by the positive responses we have received from the industry.
As we progress into a technologically-defined third millennium, our policies nevertheless continue to be informed by Sir Winston Churchill’s dictum that it’s not enough that we do our best; sometimes we have to do what is required.

KZN OILS CEO

RAJEN REDDY

 
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